Alot of people that know me are starting to think that i’m (very) slowly becoming a apple fan, thanks for the iphone and the ipad. While I do like the products, I do have a secret love for the blackberry playbook and future bbx phones.
So why is apple taking so much of the love alot of us once had for blackberry?
It’s really very simple. Keeping your promise’s.
Rim has time and time again promised to deliver the best business tablet the market has ever seen, and quite simply did not deliver, where as apple has done quite well!
The playbook itself lacks alot of features, it doesn’t have the app following that apple and android have, and it doesn’t even have built in email!
Rims solutions was an app called Blackberry Bridge. Basically it allows the playbook to bridge to your BB and display emails and even your BBM’s on the playbook. Kinda cool, but realistically it’s useless. If you can’t near YOUR blackberry you can’t access any of your messages.
Now RIM says this is a security feature, but really it’s a major flaw in their product, that limits them to sell only to people who have a blackberry.
I know the browser will let you access your webmail, but who cares, my ipad syncs to my exchange account just the same as my iphone. I can connect to wifi and boom I’m running independent of all my other devices. Thats how this needs to work!
So why can’t rim make this work? Thats a good question and here’s why.
Rim has by far the most secure mobile email system in the world, and thats also it’s flaw.
Rim has a special add-on to mailservers to allow it to connect and sync your email, called BES. BES only allows one device to sync to an account at a time. I know alot of you will say that bis doesn’t have this problem, but keep in mind rim is really pushing this to the corporate world, so it’s an all or nothing deal.
In order to have your playbook synced you would have to choose, playbook or bb, but not both. To fix this BES basically has to be re-written, or atleast thats the word on the street, and it really makes perfect sense! Why else would it take so long?
So how do apple and android do it so easily? they use a product called active-sync that is built right into the microsoft exchange server.
OK, so if microsoft has this feature and 2 of the 3 major brands use it, what the heck?
Rim stands to loose alot of money from dropping their bes infrastructure. a couple weeks ago rim had a major issue with their internal network that prevented phones world wide from receiving and sending emails. This cost rim appromatly 100 million dollars. I can’t afford to loose 33 million dollars a day, and I don’t know anyone that could!
Ok, ok. I know enough with the geek talk, so whats up with the revival talk?
Rim announced playbook OS 2 a few weeks ago and it seems they might finally be listening and maybe became a little wiser.
Why is this so important? Rim has two issues to correct, email and apps. This solves the app issue right away. I’ve found for the most part if theres an app for that, it’s available for apple and android. So it makes the playbook relevant again. The above article has a video showing off show seamless it really is.
There is also this link that shows rim may finally support active sync for the playbook and probably retain bes for phones, but nothing has really been confirmed by rim and can be treated as a rumor at this point.
Hopefully it doesn’t take a year to get this software out to the masses.
So Bravo Rim it’s good to see you are listening!